Bruce Nussbaum, one of Design Thinking’s biggest advocates, is moving on to something new. Here, he begins defining “Creative Quotient.”

http://www.fastcodesign.com/1663558/design-thinking-is-a-failed-experiment-so-whats-next

“Creative Intelligence as the ability to frame problems in new ways and to make original solutions.”

In one of the more critical responses a reader writes, “Creative intelligence, design thinking, cognitive articulation, prolific sculpting, magic beans… what other names can we coin that we then label ‘outside the process’. If people are leaning away from you over the table because of two words they hear, I suggest you find clients that aren’t moronic. The same messy rules apply now as they did 100 years ago, you cough up a quality product or service that does all the talking for you (will save you a packet on PR and Marketing, just ask Jaguar). Is the American market so fickle that execs will base decisions on what words they are told? (cue the Chinese laughter) I know you adopted our language over there, you are aware there are multiple words that have relatively the same meaning? A holistic, emotional, transparent, engaging and honest approach is the requirement, used as the fulcrum for ideas that importantly make sense and have a tangible narrative that leave behind the only footprint we want, success.”